Uber + Delta Skymiles

The Brief

Launch a partnership between Uber and Delta SkyMiles through a cohesive campaign that honored both brands equally, in voice, in vision, and in visual identity.

The Outcome

Launch a partnership between Uber and Delta SkyMiles through a cohesive campaign that honored both brands equally, in voice, in vision, and in visual identity.

Balancing the brands

Slide comparing Uber and Delta SkyMiles with the concept of combining horizons to create a complete story, showing that half plus half equals 100% recognizability, featuring images of Uber cars, Delta aircraft, and branding colors.
A digital illustration showing a flying airplane above a cityscape at dusk, with a futuristic car in the foreground. Logos for Uber, Delta, and Skymiles are displayed against a gradient sky.
Silhouette of two people sitting on an airport observation deck at sunset, with an airplane flying in the sky and a large sun near the horizon. One person holds a phone, and a shopping bag with 'Uber Eats' logo is placed beside them.
Billboard promoting Uber and Delta SkyMiles, featuring an airplane and a car with the text 'From road to runway' against a background of a partly cloudy sky.
Illustration of a black car driving over a bridge with arches, with an airplane flying in the sky against a pink gradient background.
Digital advertisement for Uber and Delta SkyMiles partnership, showing smartphones with promotional screens and an airplane flying over cars on a runway, emphasizing earning miles for Uber rides and Uber Eats orders.
Digital illustration of a woman wearing a bicycle helmet, with a backpack, riding a bicycle against a gradient sky background with an airplane flying overhead.

Launch Event

New Horizons came to life at a launch event in Atlanta, hosted inside an airplane hangar transformed into an immersive environment that extended the campaign creative into
physical space.

Doechii performed, and the event generated significant attention across press and social platforms.

Invitation to a launch event featuring Uber and Delta with images of an airplane flying and a car against an urban skyline at sunset, and text about the event including a performance by DOECHII.
Invitation to a launch event featuring Uber and Delta with images of an airplane flying and a car against an urban skyline at sunset, and text about the event including a performance by DOECHII.
Interior of a brightly lit food pickup area with a counter displaying Uber Eats and Delta logos, pink and purple lighting, a sign indicating "From Takeout to Takeoff," and a line of computer stations with people at them in the background.
Crowd watching a live performance on stage with purple lighting, a DJ booth, and decorative hanging clouds in a large indoor venue.
Two women pose together at a concert or event with purple stage lighting in the background. One woman has blonde hair, wears sunglasses, a black blazer, and white pants. The other woman has black hair, wears a denim dress, and carries a small black purse. They are smiling and standing close to each other.
Two women pose together at a concert or event with purple stage lighting in the background. One woman has blonde hair, wears sunglasses, a black blazer, and white pants. The other woman has black hair, wears a denim dress, and carries a small black purse. They are smiling and standing close to each other.
Performer on stage in colorful lighting, wearing a sporty outfit and smiling at audience, with fans taking photos.
A large crowd of people gathered at an indoor event with colorful hanging cloud-shaped decorations and a sign displaying Uber and Delta logos.
An indoor event with a crowd, a DJ booth labeled with Uber and Delta, purple and pink lighting, clouds and a circular structure with vertical bars on the stage, and people socializing.

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